Your one-stop-shop for business insights, trends, and advice to help you embrace the power of digital technology to achieve your business goals now and into the future.
The world is moving, fast. And so is business. Being able to make sales and manage transactions from more places is not only convenient, it’s also empowering. Learn how accepting payments on the go helps you meet customer expectations.
Want help enhancing your business plan to improve efficiency? You may benefit from digital consultancy. Here, we break down what digital consults are and how they can help you discover the strategies and digital solutions your business needs.
To help defend your business against hackers, a holistic cyber security strategy is key. Learn how to bolster your risk management with three solutions that suit businesses of all sizes.
Starting a small business has many benefits, including the joy of being your own boss. To help set you up for success, we’ve gathered guidance on everything from writing business and marketing plans to choosing the EFTPOS solution that suits you best.
Your business website is doing its job – but you know it could work smarter. That’s where Telstra Business Website Services comes in. Here, our digital experts answer a common question from a small business, and share solutions that can guide you over similar hurdles.
To avoid the rush of peak trading periods, customers often visit web stores and business websites to shop for gifts and seasonal essentials in advance. A clear digital marketing strategy helps you increase your online presence so you can serve your customers better.
From your brand name to your logo design, there’s a lot that goes into branding your small business. The good news is that with the right tools and knowledge you can become your own marketing agency. Here, Freddy’s pizza bar shares how they built their brand to help you do the same.
Your customers are likely looking for you online, so it’s important they can find you. To help your small business website rank higher in search engine results, we’ve written a step-by-step guide that covers what you need to know about search engine optimisation.
If you want to improve the customer experience you offer in the digital landscape, it’s important to understand what online shoppers are looking for. Here, we break down five things consumers expect of businesses online to help you meet customer expectations.
When you accept the payment methods that your customers most prefer, it can help to boost business. But with so many payment technology upgrades happening in the past few years, it can be hard to know how consumers want to pay for goods and services. So, we're here to share three payment methods that customers in Australia really want.
If you’re selling a product online, shipping and delivery (and the communications around these things) are a crucial part of a customer’s experience of your business. In this four-part series, we look at how you can meet customer expectations when it comes to shipping and delivery. Here, we cover five of the most common methods to calculate shipping charges and how to pick one that’s right for your business.
No small business wants to deal with a security breach. But cyber crime is a reality that your business should factor into its risk management plan. Here, we share cyber security tips from an ex-conman.
When you include data backup as part of your risk management plan, you can help keep business critical information safe. Here, we describe the benefits of backing up your data and explain the basics of the 3-2-1 strategy.
Get help with steps you can take in the event of an online security breach. Whether you’ve been hacked or felt the impact of another cyber crime, this guide will help you defend your business.
You’ve installed a new security alarm system that you can monitor on your phone 24/7. But you’ve heard horror stories about other people getting hacked. How do you keep it secure? Our in-house expert offers some tips to help safeguard your system.
Want to improve your cyber security but don’t know where to start? To help protect your business against security breaches, you should consider these eight essential risk management strategies so you can start with the basics.
To help your business reach new customers, you need a strong, multi-platform digital presence. Learn how to manage and outsource your digital marketing with MyBudget founder Tammy Barton.
Want help enhancing your business plan to improve efficiency? You may benefit from digital consultancy. Here, we break down what digital consults are and how they can help you discover the strategies and digital solutions your business needs.
Heard of digitisation but not sure what it means for your business? We’re here to help. Whether you want to improve your efficiency or start a small business, now’s the time to embrace the potential of digital solutions.
If you want to save time on daily tasks, there are changes you can make to your business plan. Learn how outsourcing can help your business increase its efficiency with tips from award-winning Australian small business Manly Spirits Co.
Want funding to help plan your future? You may be eligible for a small business grant. Here, we’ll explore everything from government grants to support for small business start-ups, plus share tips for writing applications.
You’ve likely heard of automation, but how can it help your business? It may sound complicated, but automation isn’t just for large corporations, it can help small businesses to save time and increase efficiency, too. Here, we show you how with examples from two Australian brands.
Staying up to date with rapidly changing technology is daunting for some small businesses, but it can be done. Here, we show you how adopting digital tools could help streamline transactions and improve the customer service you offer.
In Telstra’s Business Intelligence survey, small and medium business owners were asked about the technologies they think will impact them in the future. ‘Cloud’ (28%) and ‘5G’ (26%) were seen as immediately relevant, taking out the top two spots*.
The business landscape has changed radically in the past few years, with shifts in consumer behaviour prompting many small and medium brands to develop digital strategies. Indeed, according to KPMG’s Australian Retail Outlook 2022 survey, 68.15% of businesses invested more in their digital business due to the pandemic. If you’re keen to plan your own digital transformation, we’ve got five steps you can take to make a start.
To avoid the rush of peak trading periods, customers often visit web stores and business websites to shop for gifts and seasonal essentials in advance. A clear digital marketing strategy helps you increase your online presence so you can serve your customers better.
From your brand name to your logo design, there’s a lot that goes into branding your small business. The good news is that with the right tools and knowledge you can become your own marketing agency. Here, Freddy’s pizza bar shares how they built their brand to help you do the same.
Your customers are likely looking for you online, so it’s important they can find you. To help your small business website rank higher in search engine results, we’ve written a step-by-step guide that covers what you need to know about search engine optimisation.
As part of Telstra’s partnership with Small Business Australia, Executive Director Bill Lang shares three quick, practical tips to help small and medium-sized businesses stand out online.
More than just a new place to broadcast your message, social media can help you to make direct sales. How to sell on social media to help boost your sales.
Explore five ways to evolve your content marketing strategy to help keep your customers engaged with your business. Plus, discover tools to track the success of your content and learn more about your audience.
Steve Chapman is the CEO and co-founder of Shine Drink, Australia’s first line of nootropic drinks. When the brand launched in 2017, Steve made an early commitment to creating a sleek, user-friendly business website.
If you’re busy running a business, SEO copywriting may not be at the forefront of your mind. But if you take the time to learn how it’s done, you can help your business to get found online. Want to know more? Here are 7 SEO tips that will help you improve how your business website shows up in search engine rankings.
No small business wants to deal with a security breach. But cyber crime is a reality that your business should factor into its risk management plan. Here, we share cyber security tips from an ex-conman.
When you include data backup as part of your risk management plan, you can help keep business critical information safe. Here, we describe the benefits of backing up your data and explain the basics of the 3-2-1 strategy.
Get help with steps you can take in the event of an online security breach. Whether you’ve been hacked or felt the impact of another cyber crime, this guide will help you defend your business.
You’ve installed a new security alarm system that you can monitor on your phone 24/7. But you’ve heard horror stories about other people getting hacked. How do you keep it secure? Our in-house expert offers some tips to help safeguard your system.
Want to improve your cyber security but don’t know where to start? To help protect your business against security breaches, you should consider these eight essential risk management strategies so you can start with the basics.
To help defend your business against hackers, a holistic cyber security strategy is key. Learn how to bolster your risk management with three solutions that suit businesses of all sizes.
To build a strong risk management plan, it’s important to include cyber security. So, to help you defend your business against cyber crime, we’re here to share the fundamentals of cyber safety and security.
An efficient EFTPOS solution can help your business make more sales. But how do you know which payment solution is right for your business? Learn how EFTPOS transactions work and how to use the technology to benefit both your customers and your business.
Starting a small business has many benefits, including the joy of being your own boss. To help set you up for success, we’ve gathered guidance on everything from writing business and marketing plans to choosing the EFTPOS solution that suits you best.
If your business emails aren’t syncing to your desktop and mobile, it could impact the online customer service you deliver. How do you fix the problem to access your email across multiple devices? One of our in-house tech experts has some tips that may help.
According to the Australia Towards 2031 report from McCrindle Research, only 43% of Australians think their workplace is preparing for knowledge transfer between departing and remaining staff. High staff turnover continues, and many Baby Boomers will leave the workforce permanently in the next decade. These useful tips can help you share and preserve knowledge in your business.
With the rise of remote and flexible working, it’s important for businesses to consider how they’ll manage tech support from afar, and help prevent tech challenges in the first place.
Working from home is the new norm. What began as a necessity during lockdowns has since become an efficient and preferred way of working for many. Here, we share solutions that will help your business thrive while operating in flexible and hybrid working models.
Professional development is an important part of business evolution. Discover affordable courses that help with upskilling you and your team to create a professional development plan.
The world is moving, fast. And so is business. Being able to make sales and manage transactions from more places is not only convenient, it’s also empowering. Learn how accepting payments on the go helps you meet customer expectations.
If you want to improve the customer experience you offer in the digital landscape, it’s important to understand what online shoppers are looking for. Here, we break down five things consumers expect of businesses online to help you meet customer expectations.
When you accept the payment methods that your customers most prefer, it can help to boost business. But with so many payment technology upgrades happening in the past few years, it can be hard to know how consumers want to pay for goods and services. So, we're here to share three payment methods that customers in Australia really want.
If you’re selling a product online, shipping and delivery (and the communications around these things) are a crucial part of a customer’s experience of your business. In this four-part series, we look at how you can meet customer expectations when it comes to shipping and delivery. Here, we cover five of the most common methods to calculate shipping charges and how to pick one that’s right for your business.
If you want to reach more customers and keep them coming back to your business for more, it’s important to deliver great customer experiences. In this article, we’ll give you 4 tips to help you build strong relationships with your audience in person and online.
If you want to attract customers without cutting prices, there are things you can do that will appeal to your audience. It’s true that customers often look for sales during peak trading periods, but we’ve got three ways to help you make sales and build customer loyalty without resorting to discounts.
If you run an online business, the policies you create impact the customer experience you deliver. Research by ShipStation and Inside Retail has found that 57% of shoppers pay close attention to the returns policies of brands they’ve never shopped with before. Here, we offer tips for creating your returns policy to help you meet customer expectations in a world where online shopping is on the rise.
If your online business has an eCommerce store, it’s important to have a clear supply chain process to help you serve your customers better. Online shoppers were once happy to wait up to 10 days to have items delivered, but customer expectations have shifted in recent times. Today, you’re expected to deliver items quickly and keep shoppers informed as you process orders. Meanwhile, global supply chain disruptions continue to cause shipping delays. So, we’ve gathered some expert tips to help you manage your supply chain in the current climate.
Nina Nguyen is the CEO of an innovative packaging company called Pakko. After just five years in business, Pakko won the Progressing Australia category in the 2022 Telstra Best of Business Awards. In this Q&A, Nina shares how tapping into her customers’ values, understanding her community’s needs and adopting new tech, like an interactive design platform, helps her achieve success.
Want to achieve and sustain business growth? Here, three brands share the scale-up strategies that impressed the judges at the 2022 Telstra Best of Business Awards, where they were announced State Winners in the Outstanding Growth category.
Learn how Complete Home Filtration uses technology solutions to further business growth. Here, the business founder Suzanne Dodds shares how she combined smart tech with her unique vision to achieve remarkable results.
Learn how to add a touch of innovation to your business idea with Heaps Normal. A small business that transformed the shared vision of its cofounders into a new revenue stream with growth opportunities, backed by a solid business plan and plenty of inspiration.
Discover how developing an entrepreneurial mindset can help you stay on top of consumer trends. Plus, get inspiration to pursue promising business opportunities with Altina wines.
When you're starting a business, it helps if your business idea serves evolving customer needs. Learn how Brunswick Aces launched their non-alcoholic spirits brand at a time when Australian drinking culture was changing, allowing them to capitalise on a social trend that helped them to finesse their business model.
If you want to maintain momentum or grow your business, innovation and inspiration are paramount. Learn how to encourage new ideas and keep your team inspired as you work towards your future.
Learn how the founder of Melbourne fashion label Búl, Virginia Martin, uses online tools and collaborative ways of working to help her business serve its customers and its people.
Get inspiration on how to innovate with technology from award winning businesses. Here, three inventive brands show us how they’ve developed technology solutions to help overcome the challenges facing modern day Australia.
Learn how to integrate technology solutions into your business strategy with Big Shed Brewing. Here, the award-winning business owners share how they turned their passion into a successful business with the help of tech.
